Startups face many challenges, and the most precarious is to remain cash positive. According to the Minority Business Development Agency (MBDA), the cost of starting a business is US$ 30…
There is a strong link between online content marketing and the rise of the Internet, and as we move more and more of lives online, the need for good content…
One of the most frequent questions inexperienced business owners ask me is “Which is better for my online visibility- SEO or PPC?” Answering this question isn’t that simple, as your…
Have your own brand, your own product you sell online? Great! Can people tell by just looking at your website? Does your marketing reflect all you have put into the…

Keeping your network organized can be difficult. For larger businesses, this means having over 100 computers that are managed and running efficiently. And with such a large quantity, it can…
Many people think that the world of dentistry is just about teeth and anything associated with the maintenance of teeth. Well, they couldn’t be more wrong. To even have a…
Today, many companies focus on email marketing, blogging, video and social media marketing to raise brand awareness, increase website traffic and boost sales. The one medium that is largely overlooked…
Ecommerce is dominating the way we shop today, in fact, more than 80% of people online have used the web to purchase a variety of goods and services. With around…

Buyer personas are critical to any organization. Studies show that when you take the time to create detailed descriptions of your ideal customers, it can lead to more conversions and…
If you’re a small business or a massive enterprise, you’re probably always looking for ways to improve communication in the workplace. And that’s precisely what team chat apps were built…
Marketing is constantly evolving, and companies need to stay on top of the latest trends to get the results they need and stand out from the crowd. The last decade…

\B2B Marketing to millennials has arrived and they are changing the rules of the game for marketers. In fact, they would account for 50% of the work force by 2020.…