Everyone who uses Facebook as a promotion channel, is familiar with the statistics displayed in the Ads Manager. Of course, an understanding of how much a click cost, what kind…
While the term “keyword research” has been made popular by the SEO community, identifying and building a keyword-based content strategy is imperative across all digital marketing & communication. To explain…
If you are a guest blogger or contribute articles to different publications, you must have faced the dilemma of choosing the most effective topic to write about.
Just staring at a…
Organizing an anniversary surprise can turn into a daunting task if you don’t know where to start from. There are all kinds of ways to make your partner feel special…
Since the advent of the internet which expanded connectivity worldwide, many new, smart, and creative business enterprises have emerged.
Urged on by the fact that 51% of today’s consumers make their…
Live chat is a powerful tool. Whether you are a product or service-based business, live chat can help you make a personal connection with your website visitors, and ultimately, convert…
Linkedin is one of the biggest social media sites in the world. Did you know that over four hundred million members come from around the world? If we have Facebook…
As I shared in Why a free SEO tool junkie finally joined the paid club, we survived for years without a paid membership to any tool, but finally bought the…
Voice search is slowly becoming a part of everyday life. Around 65% of adults aged between 25-49 years use voice search at least once a day.
Gartner found that around 50%…
If you’ve ever bought something online, you probably checked customer reviews. Our buying decisions are largely dependent on them. I personally don’t buy something that’s rated anything less than five…
If you are someone with a keen interest in passive income, it’s likely you’ve come across the term affiliate marketing. Basically, affiliate marketing refers to a form of marketing where…
Across industries, the rise of two strategies have completely changed the way that organizations conduct their marketing initiatives: Content marketing and personalization. These two aspects of marketing tend to go…