Seeing a bump in your bounce rates? It might be because your headlines are less-than compelling.
Headlines are the first impression of a piece of content, but are all…
Sponsored content can be a valuable addition to any marketing strategy, but only when implemented correctly. To launch any successful sponsored content campaign, you’ll first need to assemble…
A senior analyst at Forrester claims 70% of marketers know their organizations have bad or poor-quality prospect data. Marketers can try to increase their marketing ROI by refining…
Social media marketing is one of the most effective tools for connecting directly with your audience. B2B and B2C companies can benefit from effective social media content, but one of…
Marketers work in a competitive landscape that forces them to keep tabs on trends and what their competitors are doing. They also keep a pulse on their customers and what’s…
A good content marketing strategy is something that helps people plan ahead for how they will bring new traffic and conversions to their online presence. Even such a seemingly simple…
With the impact of a global pandemic, hosting events with large gatherings became impossible. Businesses had to transform their in-person events into virtual ones. And it looks like this trend…
Sponsored content is among marketers’ most effective tools. Social media sites are putting the clamps on traditional and organic advertising, leading brands to go big on sponsored content .…
Creating good content that sticks in your readers’ minds as informative and helpful is not easy. Even if you write the single biggest, baddest post on any given topic, without…
What comes to your mind when you think about intensifying your online business? Of course, it’s traffic! And what’s the fastest way to gain more traffic? Undoubtedly, advertisements!
Let’s assume…
Recent events have fundamentally changed customers’ buying behaviors and the way they interact and engage with businesses. While some of these shifts have been lingering for years, many have been…
Content continues its reign as the king in marketing, and rightfully so. Seventy percent of marketers actively invest in content marketing. Likewise, 72% claim that having a solid content strategy…