Digital content – from blog posts to re-worked memes and longer-form videos – is in huge demand these days in content creation and production. This push is part of a…
While there’s no tool that can replace a good content marketing strategy and a talented team at your side, having the right toolset can make your job a lot easier.…
How long should a blog post be for SEO? Can you improve your blog SEO ranking with longer posts?
If you want answers to these questions, this article is exactly what…
If you’re new to the marketing industry, you may have heard a few terms that you don’t know, like owned, earned, and paid media. The good news is that these…
Email marketers often focus most of their attention on list building, but maintaining email list hygiene and warming leads is equally as important. When a person joins your email list,…
AI is making its way into numerous areas of business, including digital marketing since machine learning technology has a lot of uses there. To take advantage of this technology, companies…
Digital marketing is being disrupted by technology development and the fast pace in which the Covid pandemic forced the world to change their shopping behavior. Yet, fast-developing technologies are…
Sponsored content and native content campaigns have many similarities, which can make it easy to lump the two together. However, there are some key differences between the two strategies that…
Sponsored content is on the rise. In fact, more than 2.73 million blog posts are published every day, not to mention other forms of sponsored content. Marketing teams…
Technology continues to make marketing easier and better for businesses. Entrepreneurs and marketers can now reach out to their target audience on various platforms through marketing videos.
But don't just…
The purpose of search engine optimization (SEO) is to improve your rankings within the search engine results pages (SERPs) to drive more traffic to your website. To achieve this goal,…
Developing a successful content marketing strategy means constantly keeping track of crucial performance metrics and tweaking your approach accordingly. But with so many metrics to consider, it’s easy for inexperienced…