In late 2022, OpenAI launched ChatGPT, and the world was never the same. Since that launch, countless competitors have thrown their hat in the ring and accelerated a cycle of…
Digital marketing is important in every modern field—including healthcare. But that doesn’t mean it’s easy. Quite the opposite, in fact.
The online healthcare industry can be brutal. Competition is fierce,…
Every industry has some kind of online presence. Retailers focus on e-commerce. Journalists share breaking news. Healthcare businesses provide educational information.
Companies in the financial sector can use the online landscape…
Search engine optimization (SEO) is essential for healthcare providers. It strengthens brand awareness, increases online visibility, improves local search presence, and attracts quality search engine traffic.
While an important part…
Growth marketers may bring a unique element of experience and expertise to the table, but without the right tools, they can only go so far. A good growth marketing strategy is…
Content marketing is more than a B2C marketing technique. It is a critical part of B2B marketing, too. Whether it’s a blog post, an email marketing campaign, a webinar, or…
Search engine optimization (SEO) is the process of helping search engines find your content online and present it to the right consumers in their search engine results. SEO applies to…
In March 2024, a massive leak of roughly 2,500 documents hit the internet. The topic? How the Google Search Algorithm works.
The unexpected event released thousands of details about ranking…
Search engines are seeing some of the biggest impacts of the AI revolution. Generative AI has breathed new life into smaller platforms like Bing. OpenAI is working on its own…
Everyone likes to invest time and effort into new content production, but have you reviewed your existing content lately? This might feel unnecessary, but there are quite a few reasons…
Content marketing is much more than creating assets. As you generate different kinds of content for your growth marketing strategy, you want to optimize that content. This is especially true…
YMYL, standing for “Your Money Your Life,” is a key aspect of SEO for those industries that fall in the space. The acronym references online content that has an important,…