Being on video can be scary.
I won't sugarcoat it. We've all seen the data. People fear public speaking more than death. Combine public speaking with all the new considerations and…
If you run a small service business — such as a financial advisory practice, property management firm, or HVAC company — you're probably wondering where content fits into your marketing…
It doesn’t matter whether you're planning to start your own business or have an established brand. Instagram product promotions are for everyone.
As of April 2021, Instagram recorded 1.29…
Improving written content is oftentimes easier said than done. Even veteran content marketers can struggle to produce flowing, coherent writing. It can be challenging to come up with something engaging…
Social media is one of the most powerful tools a business can use in order to create brand awareness, generate more traffic, and engage with customers. It's been estimated…
Every business wants to serve its customers fully and ensure that they’re having the best experience possible.
Unfortunately, when it comes to websites such as Yelp or the Better Business…
There’s a lot of conflicting information out there about content marketing to customers. Years after the sector reached maturity, some insist that content is king. Others suggest it's dead while…
As an entrepreneur, one of your goals from the inception of any new product or service should be to design and build on an outstanding image for your business. The…
It's no small thing to put together an effective mobile app launch strategy. From early on in your app’s development through the distinct phases of launch, acquisition, and retention, marketers…
Today's businesses need to take to heart a few simple influencer marketing tips to stay relevant now and in the future.
The influencer marketing world has changed the…
Many companies are still designing their ad campaigns to target desktop audiences with an effective mobile marketing call-to-action as an afterthought, at best.
And yet, consumer use of mobile devices…
Ever since its launch a few years ago, Instagram IGTV has instantly become a platform of choice for brands to connect with their audiences. It removes the limitations that other…