It’s been said that what gets measured gets done, and improved upon. For the Social Media Manager engaging with communities across multiple channels, analytics are critical to proving ROI and…
Take a quick glance at your Facebook newsfeed. You’ll probably not only notice a variety of shared content, but also subtle differences in how that content is displayed. Text-only posts,…
Lately Google has seemed a little scary and all-powerful to Internet marketers, especially those who consider themselves organic or inbound marketers. The search engine is often viewed as an emotionless…
Meta descriptions are like silly old Uncle Bob who gets ignored at Thanksgiving get-togethers. But did you know that Uncle Bob is actually a multi-millionaire looking for a decent niece…
Sometimes I am simply amazed by the software and technology that is currently available. Many people are aware of tools like Open Site Explorer and Majestic SEO, but not…
At Angie’s List, creating good content means promoting action—promote consumer awareness, good hiring practices, smart spending, etc. But to produce the best original content that drives rankings and increases conversions,…
Every once in a while, navigating the world of SEO seems like a scene out of the Wizard of Oz. There are days when I can totally relate to Dorothy…
Back when I was working as an editor for a monthly magazine, I started my morning with an exercise routine. It went something like this: Delete, delete, delete … pause…
In the realm of SEO it seems that we often get lost in the numbers, after all it is a numbers game right? What is this keyword’s current Google…
If you’re not measuring your return on investment (ROI ) for pay-per-click (PPC ) advertising campaigns, you might as well be standing on the street corner burning money.
This seems…
Cost per click (CPC ) is part of a larger internet marketing model called pay per click (PPC ).
PPC is a practice in which advertisements appear on such…