According to the 2013 B2B Content Marketing Benchmarks, Budgets and Trends research report by the Content Marketing Institute, 58% of B2B marketers rate videos as the most effective content marketing…
It’s been hard this month to avoid television specials warning of ominous prophesies foretelling a coming end of days, most notably the end of the Mayan calendar on December 21st,…
Back in November, Google changed the default user interface for image searches. In doing so, they hid the ability to filter image search results by specific sizes. While the result…
What a multi-screen world we live in! We might watch a basketball game or shop online with our smartphones while checking our email or playing a game on our tablets.…
The more I listen to music the more I start to dissect it and analyze it, because as much of a creative as I am, I think I am nearly…
Writing well is much easier said than done. Say you’ve spent hours researching and writing a paper or a blog post, only to reread it the next morning and discover…
Visual content is as crucial to a successful blog post as the actual words you write. Using a photo (or two or three) in your blog post will increase the…
For e-commerce websites, testing is critical to increasing the performance of every aspect of a page. Even the smallest tweak on a button, a form or widget can make a…
A lot of people say they do “Inbound Marketing,” but how many marketers actually approach their campaigns with a defined strategy? A good way to get started is to first…
With content marketing becoming increasingly popular among agencies and internal marketing departments, the skill of creating appealing headlines and desirable copy is in demand. A blog post could be expertly…
The inbound marketing formula is relatively easy to articulate for B2B and B2C non-ecommerce companies. However, defining a good inbound marketing strategy for ecommerce companies isn’t quite so easy.
Would…
The realization that content is king on the Internet has infiltrated the marketing world in a big way over the last few years. Content-producing startups seem to be popping up…