The sales process is a completely different experience these days and a hard sell rarely, if ever, works effectively. Moving prospects through the sales funnel requires a longer–but more effective–process,…

Unless you’ve been living under a rock this past week, you’ve no doubt been inundated with numerous variations of the Harlem Shake video. Though it seems like every business, organization…

The SEO industry is notorious for measuring the value of inbound links based solely on domain authority. When chasing rankings was the name of the game this measurement had validity.…

Google dominates much of the search market worldwide, yet search is a global industry filled with ambitious challengers ready to dethrone the American champion. Among these international challengers is Yandex,…

It's hard to believe that Twitter is no longer the darling social network it once was, in light of relative newcomers like Quora, Pinterest, and Vine. However, Twitter remains a…

The power of content marketing to propel brands forward in this new anti-interruption era is clear. The jury has returned with a verdict, and it’s guilty. Content marketing is guilty…

In any discussion of the masters of B2C social media, the usual suspects—Zappos, Ford, Starbucks, Dell, Coca Cola—are most often touted. There is, however, one assuredly unsexy brand that has…

As you consider content that converts, don’t take personal blogging for granted. Here’s an example of how a former entertainment lawyer changed his life and is helping educate and fix…

Let’s start with some honesty: competing with your buddy to be the Mayor of Starbucks is a silly exercise, right? It’s a freakin’ coffee shop, so why are we so…

When free broadcast television was much more relevant, programs from The Ed Sullivan Show to The Cosby Show and from M*A*S*H to Seinfeld had massive audiences. But there was a…