Most bloggers understand the importance of using photos in blog posts and their effectiveness for engagement. But while visual content certainly has appeal, it shouldn’t be viewed with the simplicity…

LinkedIn’s stock price has doubled this year and Facebook’s grew by 42 percent. Both companies are surging because they’ve outperformed expectations by growing revenue. They’ve also recently added new ways…

Although Google launched Voice Search more than a year ago, the feature has only started to ramp up in popularity.
Although blogging and social media fulfill needs at the top of the sales funnel, your more serious prospects will want more serious pieces of content. Enter: whitepapers. But how do…
With the close of the summer upon us, the interns here at DigitalRelevance are preparing to leave and take what we’ve learned back to school with us. As temporary members…
Some say that in this modern age of ubiquitous smartphones and continuous digital connection, old-fashioned dead-tree business cards are just a quaint and pointless tradition. To these people, I say,…
If you’re like most people, you want to listen to the best music, stay current on hot news and prevailing opinions, forego the things that have fallen out of favor,…
Thought leadership is a buzzword that’s gotten a bad rap recently, and rightly so—it’s been misused and abused by a range of industries. But thought leadership is nothing more than…
We’re bringing back our Ask an Expert feature, this time in blog form. You have questions and we have experts to give you answers. We’ll give our two cents on…
Your brand consists of more than your slogans and behavior: it communicates who you are as a company and what your values are. It sets you apart from your competition…
Starting a blog is a lot like getting a puppy. The first few days, you give it all of your energy and truly enjoy interacting with it. But then, reality…

Like anything worth knowing, PR is all about the fundamentals. There are building blocks, key pieces of knowledge that make the difference between being a PR practitioner and being a…