Earlier this year, Snapchat started making waves in the social media pool. Rather than cross-pollinating platforms and connecting the app to Twitter and Facebook, though, users were making it popular…
As the way consumers obtain information has changed, the public relations realm morphed alongside it. Many people in the blogosphere have realized that traditional PR methods must be revised in…
It’s easier than ever for marketers and PR professionals to reach thousands of people simultaneously, but seasoned professionals avoid mass distributions like this for good reason. Outreach is no longer…
Purina’s latest social media campaign reached one of our team members with a bit of inspired personalized marketing. What’s the future of these campaigns?
Twitter chats are a great way to learn new strategies and tools, ask questions, participate in discussions and even answer some questions around digital marketing. The sheer volume of Twitter…
In September of this year, Italian pasta maker Barilla found itself in hot water when its president, after being asked if a same sex couple would be featured in one…
Content is published every day, but even the best content needs an effective distribution strategy. The key to a great distribution strategy is the right distribution medium. The legendary philosopher…
Pop culture has a weird way of unearthing things that are unknown and exploiting them to the point of staleness. We saw it happen this summer with The Harlem Shake.…
What’s more important than good content? Effective content distribution. Here’s how distribution can make or break a campaign.
Since the release of Moz Pro in 2010, Moz (formerly SEOmoz) has built their reputation on providing the digital marketing industry with the gold standard of SEO tools. On October…
Today the FCC has released a new set of regulations that impact the Telecommunication Consumer Protection Act (TCPA). Moving forward from October 16, 2013, mobile marketers will have to…
Years ago in the way-back-when, sales teams crafted brand messages that could ensnare the mind and tantalize the senses. People trusted the ads because they believed that the messengers knew…