No matter how grandiose or groundbreaking your branded content is, that doesn’t necessarily mean anyone’s going to read it. In fact, many of the 347 blog posts that get published…
Ed Zitron is pretty awesome. He swears (a lot), enjoys Louis C.K.and stereotypes anti-social Everquest nerds in a hilarious fashion. None of this is relevant whatsoever, but it certainly makes…
Content marketing was all the rage last year and will continue to be for the foreseeable future. Adoption rates have skyrocketed among brands around the world. Every minute of every…
There’s nothing better than opening the long-awaited email and reading the words. Yes, please send it my way. However, PR pros and beginners will both face their share of rejection.…
According to Statistic Brain, roughly half of all Americans will make a New Year’s resolution, and less than half of those resolutions will be achieved. Most resolutions will be entirely…
Think for a moment about some of the blogs you visit most often. How many of those do you visit primarily because you enjoy the writer’s style and way with…
Ever wonder why people bother arguing on forums, blogs or social media? If you’ve witnessed one of these heated debates, you probably found that, in the end, no one ever…
When Internet memes “go viral,” it usually means (and ought to) that they become über-popular naturally. For example, Lil Bub owner Mike Bridavsky randomly posted a silly photo of Bub…
According to Forrester Research, more than 85 percent of businesses publish content, but only 35 percent feel they’re doing it effectively. Part of the problem is that most businesses aren’t…
It’s that time of year, and you may be scrambling for gift ideas for your coworkers or another marketer in your life. Or maybe you’re worried what your in-laws may…
Just like Facebook, LinkedIn is constantly tweaking its interface and presenting users with new tools and options. Visit your profile often (once a month a minimum, but weekly is best)…
You’ve heard time and time again that you need to create compelling, storytelling content. But how do you handle pitching dry content, such as highly technical or scientific studies? How…