Beautiful photography is a marketer’s best friend—and nowhere is this more true than on the Web, where blogs and publications reign supreme with the ability touch consumers in every corner…
When we think of writer’s block, we picture a solitary figure alone in a cabin trying to pen a novel. But writing can often feel just as challenging for marketers…
TopRank’s Lee Odden recently wrote an article discussing and developing the maturity model of content marketing. The model is very relevant in relation to Matt Cutts’ recent announcement regarding guest…
On March 27, Taco Bell will unleash its new breakfast menu in all of its 5,500 locations nationwide. With the largest menu expansion in the company’s 50-year history, the Mexican-inspired…
With only 216 million users (September 2013) compared to Facebook’s 2.1 billion (January 2012), Tumblr may not be the most popular social media site, but it definitely deserves more recognition.…
After the Grammys a few weeks ago, we examined how a tweet from Arby’s beat Pepsi’s “halftime” show. I emphasized the importance of audience segmentation in order to communicate with…
If you watched the Super Bowl, you might have been surprised when Jerry Seinfeld and Jason Alexander appeared in a pre-halftime ad. Even more surprising, though, is that it wasn't…
We all know that distribution and media placement has a huge impact on how a consumer perceives a piece of content. However, as PR professionals, we often forget to consider…
With all the digital noise — Twitter, Facebook, Google+, niche-specific online communities and many more — it can be difficult for a digital PR professional doing outreach for a client…
On the Internet, content is continuously being curated, and not always with the best of intentions. SEOs, content marketers and bloggers alike are trying to get their content in front…
Content marketers are maturing as the Web becomes increasingly saturated with content vying for attention from consumers. Meanwhile, industry conversations are shifting focus from content quality to audience exposure. Promotion…
Many in the online marketing and PR arena are abuzz about Mark Shaefer’s recent post on a concept he terms “content shock.” Its implications have the potential to impact the…