Over the past ten years, SEO and PR professionals have found themselves trying to meet two client requests: wanting more and wanting it now. But is that the best option…
As the content promotion industry evolves, marketers must deliver results and demonstrate return on investment to executives, management and sometimes even shareholders.
Curata, a content curation software company, recently published its 2014 Content Marketing Tactics Planner using survey data it gathered from more than 500 marketers. While the ebook itself is chock-full…
So a graffiti artist, a business owner and a digital marketer all walk into a bar. That could be the first line of a joke—or how a guerrilla marketing campaign…
Of all the brands that are known for hijacking the Cinco de Mayo tradition and turning it into an advertising opportunity, Dos Equis is perhaps the most famous. But the…
The twenty-first century has brought about a digital age in which every consumer has a voice and a means by which to make it heard. Social media has fueled the…
Every professional knows the importance of networking to build solid business relationships. Unfortunately, not everyone gets it right, often mistaking the “hard sell” for making connections. It’s not just about…
Yahoo is working its way into the television business, but the company doesn’t want to create good TV—just distribute it. It’s a sign that content promotion and distribution are more…
Twitter is rolling out its new layout and it’s giving brands a chance to perform a quick social media facelift. The platform is a popular way for brands to reach…
To many marketers, Upworthy is “that site that publishes those headlines.” And although it’s true that the folks at Upworthy have developed a headline philosophy that leaves many salivating, some…
On January 20, Google’s Matt Cutts went public on his personal blog with the confirmation of a long-foreseen omen for internet marketers—the decay and fall of guest blogging for SEO.…
Google launched the Hummingbird update sometime last August, but SEOs, online writers and editors and search professionals everywhere are still trying to figure out what it means for their daily…