While content marketing was once something new, clever and practiced only by marketers who were early adopters in the digital movement, that time is coming to an end.
Understanding content economics…
Resources are tight in most organizations and executives want what is best for the company they serve, especially when it comes to earned media. “This means an organization will only…
Many people may have forgotten about Jayson Blair, the young journalist whose fictitious news stories caused a public relations nightmare for his employer, The New York Times. When the Times…
What value does a “Like” on social media actually have? Less than you might think. Learn how to use shared media to gain trust, and realize real ROI.
Crafting the perfect pitch is a fundamental skill for PR professionals. Create a message, tailor it to your audience, and include a call-to-action. Whether your audience is made up of…
Priming as a public relations concept has been around since the dawn of the profession, perhaps even before we could define and understand it. Before social media—even before the Internet—priming had a profound effect on people and their decisions. With the advent of the Internet and social media, the power of priming has only intensified and become significantly more important to brands.
As you go through your content promotion checklist, you probably see the usual suspects: social media, paid social media promotion, native advertising, and email distribution. That’s a great start to get your content seen by your target audience, but you may be forgetting a very important promotional medium: influencers.
TopRank’s Lee Odden recently wrote an article discussing and developing the maturity model of content marketing. The model is very relevant in relation to Matt Cutts’ recent announcement regarding guest…
With the content creation process growing longer and longer, it’s crucial for brands to prioritize distribution and promotion during the early stages. To establish a successful media distribution and promotion strategy, businesses should consider the earned media potential of content throughout the entire content development lifecycle, including research, planning, production, promotion and measurement.
The advent of Internet marketing changed the way brands interact with their current and prospective customers; concepts like Zero Moment of Truth demonstrate how technology has completely reshaped the brand-audience relationship.…
Today is Blog #3 of the collaboration between BloomReach and DigitalRelevance on marketing your content. Sign up for our webinar on July 22 to hear Mitch Briggs, a Client Success…
Digital content promotion is hard. Every day, over 450,000 content pieces are created with over 30 billion pieces of content per month being shared on Facebook alone. This requires marketers…