Creating a culture is hard to do. But killing it is shockingly easy. That’s what Dharmesh Shah, HubSpot CTO and co-founder, told a room of more than 300 people at…
The key to content promotion is having a strong hook. It’s important to have different hooks that appeal to various interests when seeking earned media.
Most people think marketing is ad, a banner or some form of promotion- things we’re great at filtering out of our daily lives. So what will save marketing?
Does your industry have an online content deficit or surplus? It’s likely in surplus, and that means earned media alone will not meet your goals.
Brands are freaking out about the rapidly decreasing organic reach of their Facebook posts, and you can’t blame them. According to a recent study conducted by Simply Measured, the total…
There’s a lot of talk these days about the blending of PR and online marketing. As the lines continue to blur, online marketers are learning and internalizing the PR industry’s…
If you build content, will your audience come view and share it? Successful digital PR can lead to successful content marketing.
Many marketing analysts, writers, and thought leaders have chimed in on what they believe the content marketing maturity model should look like. The Altimeter Group, Forrester, TopRank and likely others…
SEO manager has become quite an unenviable role lately. She’s charged with increasing traffic and rankings, although it’s likely that her resources haven’t grown much recently. And SEO means something…
Content creation is a significant investment. According to the Content Marketing Institute’s 2014 Enterprise Content Marketing Research report, B2B marketers allocated 24 percent of their total budgets to content marketing last…
With banner ads set to turn 20 years old next year, brands are still pouring billions of dollars into them. It’s long been known that banner blindness is pervasive, click-through…
Audience analysis should underlie entire top-of-funnel content marketing campaigns. Too often, marketers separate creation from production, and throw a piece of content over an imaginary wall to a promotions team.…