To set the content marketing objectives and KPIs for your organization, it is important to start with a solid understanding of why your business exists.
The problem with today’s texting language, proliferating slang and internet speak arises when it’s mixed with professional writing.
The most popular content on the New York Times and Buzzfeed in 2013 were quizzes. While the content was vastly different, its promotion wasn’t.
When it comes to sponsored content, what counts as honesty? A large company logo placed atop an article page? A “Paid Post” disclaimer? A change in font?
The infusion of promoted editorial content with traditional commercial content will drive ecommerce search visibility today and in the foreseeable future.
To make Sales content champions in your organization, it’s essential to communicate, educate and make content distribution easy for them.
A recent Nielsen study showed that content from credible journalists was the only type to exhibit a strong lift in all 3 areas of the purchase cycle.
Build a content media kit with eye-catching graphics & snackable pieces of content to build an arsenal of promotional assets to share with the media.
It’s a fact now that relying solely on your organic reach in the Facebook News Feed will not get your content enough visibility.
Is Facebook secretly trying to influence the buying behaviors of marketers by casually unveiling a study with profound marketing implications?
In the Content Discovery Optimization royal family, Research and Promotion are king & queen and Content is no longer king.
In effort to clear confusion about content promotion channels and the tools used to tap into them, I present to you The Content Promotion Ecosystem.