We all know that Google is constantly making updates to its search algorithm. In 2022, there were 10 significant updates added to the list of Google Search ranking…
In an era when more and more people are using their smartphones to shop , digital marketing has exploded, so it makes sense to “go where your people are”…
When building a website, there are many factors to consider and optimize. One of the most important is increasing domain authority (DA). When people head to a search engine like…
Trusted lifestyle publications have learned to walk a fine line between addressing a specific niche and having widespread appeal. The best of them answer felt needs for many…but without becoming…
Your business is doing great despite the challenges of worldwide turmoil and economic uncertainty. Customers appreciate the quality and pricing of your products and services. They recognize that your employees…
Traditional marketing approaches have long been effective in building brand awareness and promoting various initiatives. For decades, it's provided a tried-and-true process that has generated sales and interest. Many retailers…
Digital PR isn't something to overlook as you work to build your brand and grow sales. On the contrary, digital PR is a powerful tactic that helps build brand credibility,…
Avast ye landlubbers, scallywags, and salty dogs! (That really just means listen up y’all.) In growth marketing circles, it is common to use “pirate metrics.” However, you don’t…
Determining which digital marketing channel or tactic will actually reach a potential customer and help spark exponential growth can be confusing and stressful. In the face of this challenge, many…
As more and more people join the ranks of those currently using their smartphones to complete secure business transactions, it's become increasingly vital to get with the content marketing trend.…
Whether we like it or not, search engine optimization is a constantly evolving technical skill. What worked yesterday may fall completely flat next week. Constant research and updates are the…
A brand can use media to boost its credibility, if done strategically. Since consumers value working with brands that they know and trust, producing and releasing on-target content is an…