Repurposing content allows you to expand your reach, scale content production without sacrificing quality, avoid burnout and increase content marketing ROI.
Whether you’ve just started refining your content strategy or you’ve already begun seeing major results, there’s always room to step up your offsite game.
By segmenting their audience and delivering content created with passion, food bloggers expertly demonstrate some of content marketing’s cardinal rules.
LinkedIn sponsored updates enable you to allocate advertising dollars toward a targeted audience on LinkedIn. Here’s how to get started.
The roller coaster of achievements and failures that plague the entertainment industry are those that also haunt the content marketing world.
Creating a unified brand story across the organization helps to fill gaps created by departmental hand-offs, but the potential goes far beyond that.
If you publish content without considering it’s promotability during development, you’ve already severely hindered your outreach efforts.
The popularity of micro-content has today’s marketers wondering if consumers still want to consume long-form content, and if it’s worth the investment.
Influence is how someone reacts to one’s status, while expertise is how someone reacts to one’s knowledge. Which one will actually move the needle for you?
Social media isn’t social until it provokes human interaction in real life – be it convergence, a purchase or someone asking, “Hey! Did you see this?”
When executed with a plan and targeted to the right audience, micro-content has the potential to be just as effective as standard and long form content.
If you’ve ever been with a company and experienced push back from the higher ups or sales when you’ve tried to implement a content marketing plan, you know that it’s…