If content lives on the Internet but no one sees it, does it really exist? Without distribution even the most creative content might not ever be discovered.
Learn how three organizations adopted content promotion tactics into their digital marketing strategies for “baked in” earned media coverage.
CMOs are spending less than 10 percent of their digital budget on the one category that was, is and will always be the most important for their brands.
By implementing goals and metrics, you can determine what makes great content in your industry and then make adjustments along the way to improve.
Content marketing can work for any business – regardless of size, industry or budget. But top-down executive buy-in is critical, and it takes audacity.
Red Bull created a totally separate division of the company focused on making amazing content with the goal of becoming a profitable enterprise on its own.
Use this clever combination of advanced content marketing techniques to help you get more out of each guest post opportunity.
When you dedicate resources to creating content, targeting it to just one segment of your audience creates missed opportunities to foster new relationships.
Content marketing is not limited to lead nurturing and making the first sale. It can also help you create life-long customers that buy again and again.
An online marketing strategy is a must. But any company who thinks an offline strategy is outdated in today’s marketing climate will be at a disadvantage.
If you’re a late inbound adopter in a competitive industry and you want to grow fast, you need to get creative with your content promotion.
Don’t ask how influencers can help your brand, ask how your brand can help influencers.