President Eisenhower says it so poignantly, “In preparing for battle I have always found that plans are useless, but planning is indispensable.”
Content promotion is all about creating excitement and engagement. Have you considered these seven platforms to help amplify and simplify your campaigns?
Getting customers to opt-in to emails is hard, but preventing them from unsubscribing is even more difficult. Exceed their expectations to keep them around.
All content marketing measurement efforts have to balance across the main objectives of reach, engagement and conversion. Here’s what it takes to get there.
If you aren’t using multiple distribution channels in tandem with promotion, you could be missing opportunities to share content with prospects & followers.
It’s up to you to sell employees on the benefits of internal storytelling, but once you do, you’ll have a strong culture of content creation.
Always have a clear answer to the question, “Who will share this and why?” to maximize the effectiveness of your content amplification strategies.
To maximize your ability to distribute content, diversify or repurpose it with these techniques so that you can reach a variety of new channels.
Ello’s manifesto lays out an aversion to advertising and people as commodity. Clearly, your marketing content isn’t welcome… except that it is!
Rumor has it Google is preparing to take the native advertising plunge, which should have a big impact on the way you distribute your content.
If you are going to win readers’ interest in spite of the tsunami of content on the web, you must grab their attention by being relevant to them.
An early focus on both content creation and distribution is what it takes to get seen in today’s crowded content marketplace.