Tapping into large audiences through advertorials gives brands a quick way to break through the noise to get content seen and consumed.
Authentic & organic engagement for the good of the digital media landscape, or doomed to become over-run with shoddy content, faux influencers and spammers?
Native ads come in many forms, but when it comes to measuring the impact of sponsored content, keep new metrics such as “attention minutes” in mind.
An eBook is a great way to publish research, start a discussion & interact with your audience. Consider these points as you set out to design one.
If emerging services lose their effectiveness over time, while the cost of fulfilling those services increases, how can an organization ever be profitable?
Unlike other social ads, promoting your content through +Post ads will display your ads across the Google Display Ad network (commonly known as Adsense).
The key to being not-so-boring in an otherwise drab industry is to be helpful and interesting in the way you deliver your message.
As satisfied as you might be with the results of your traditional content marketing strategy, video is too important (and effective) to ignore.
When done purposefully with defined goals for success, influencers can be pivotal in helping your content receive the attention it deserves.
It’s time to embrace marketing content before writers get demoralized, budgets dry up, and content marketing gets a bad name.
The content promotion strategy decision tree stemmed from clients, marketers & industry influencers asking the same question: How do I promote my content?
Sharing premium third party content builds trust & shows your brand’s commitment to its industry, but those aren’t the only advantages of content curation.