A lack of industry-wide advertising standards & confusion on various forms of native content have created a haze of disillusion around sponsored articles.
When giving gifts to marketers, going the extra mile in selecting a highly relevant present means it will be used and remembered for years to come.
Using a corporate blog as an extension of product pages is wasteful & ineffective. Stop selling and start helping with content that’s actually valuable.
Turn your audience into loyal followers & gain the opportunity to build lasting relationships through these three steps to create attention for your brand.
With Google Plus, businesses can target certain ‘circles’ of influence and promote personalized marketing content to self-selected audiences.
Even if you create the absolute best content out there, how do you reach the people that want it? Follow these quick tips for successful content promotion.
Sponsoring articles on blogs and major media outlets are beginning to raise the brows of many marketers… and for good reason.
With a clear, concise and engaging landing page, you can increase your conversions and better promote your company’s product or service.
Many struggle to understand how responsive design makes a site mobile friendly. Just because it can be viewed on a smartphone doesn’t mean it’s optimized.
Instead of enabling content shock, give customers the most important information in succinct, clear & concise abridgements. That’s how to win content shock.
If content doesn’t align with organizational goals, target the right persona or move readers along the customer journey – is it really worth producing?
There is still a lot to unravel about the psychology of smartphone users, but knowing how user behavior differs between devices is a great place to start.