With social channels diminishing organic visibility, native social advertising is the best way for branded content to get seen by users on these channels.
Inspired by lead scoring, these metrics of influencer marketing offer much strategic guidance and help increase the efficiency of working with tastemakers.
Not unlike the partnerships in our personal lives, collaborating on something with someone can help you reach a new audience and level of success.
Content for social media should be created with the intended audience and platform at the forefront so that it’s easy to share and provides real value.
Measure trends, A/B test headlines, and build algorithms—but data points don’t illuminate everything. You still need to tell a good story.
With no regulations & loose standards, it’s imperative that marketers leverage this detailed research before adding sponsored articles to their channel mix.
Tried-and-true copywriting techniques that worked long before we had smartphones and the Internet can help you enjoy stellar content marketing results.
You don’t have to jump ship or start fresh when faced with a penalty. Instead, use these tactics to drive traffic while your team works to lift the penalty.
While the debate on whether or not native advertising is deceptive still holds true, its future is unarguably brighter than its past.
Paid content promotion is poised for a heavy uptick in budget allocation, according to a new survey emphasizing the value of sponsored content.
Disrupters like Uber & AirBnB are eliminating the middleman by matching up buyers and sellers, and it’s happening in the content promotion industry, too.
Managing social media – like any other craft – takes a bit of courage and creativity, in addition to competence, to rise above the noise and get noticed.