Turn “marketing speak” into compelling content by following the rule of “Show, don’t tell” when writing marketing content.
It feels as if e-commerce websites know you so well that they can predict exactly what you want, when you want it, because they’re built to do just that.
With such a large user base, Pinterest is ripe for content distribution. If you aren’t already, it might be time to start using Pinterest to grow your audience.
Before you get to the publishing, before you get to the sharing, and way before you get to the marketing – the first step in content is writing.
Familiarize yourself with these eight “must haves” when it comes to maintaining rankings and the never-ending refinement of your business website.
Valuable and well-crafted landing page content can be used to collect leads, promote brand awareness and generate sales. Here are six tips to get you there.
Convert job seekers into applicants by defining applicant personas & considering what type of content might initially attract them to an open position.
How do you know your content is answering the pertinent questions your audience is asking? Do you know who the influential people and media outlets are in your space? Are…
Marketers are realizing that traditional content metrics like page views and shares lack the ability to give true insight into the performance of content.
It’s a common goal to keep CPC & CPM down while keeping a high CTR, but what if the traffic your advertisers deliver isn’t comprised of the right people?
Ranking in search engines is nice, but imagine having content distribution access to an opt-in audience that’s 30x larger than an existing email database.
Total time reading offers a glimpse into the future of content marketing where we care about leads that both download and extensively read our content.