The Content Promotion Quadrant scores native ads in a way that suggests what to produce more of and what type of content works best for promotion.
Google Analytics has always been (and may always be) our bread and butter as digital marketers, but you can’t put all your eggs in one basket, either.
Freelance writers are willing to create the compelling content you need, you just have to know where to find them (or how to help them find you).
The benefits of newsjacking are plenty – from increased reach & social shares to injecting your expertise in into a conversation that’s already happening.
Facilitating the influencer journey from a total lack of awareness to brand ambassador is neither quick nor easy – but the results are worthwhile.
Storytelling. Messaging. Copywriting. Content Marketing. What do they all have in common? A lot. If so, then what’s the difference?
When done well, native advertising offers valuable content to consumers, revenue for publishers & exposure for your brand – a win-win-win situation.
History has a tendency to repeat itself, so it shouldn’t be surprising to see retro marketing tactics like sign spinners & direct mail making a resurgence.
Storytelling in marketing refers to the usage of a narrative to improve advertisements, inbound activity or social media campaigns – and anyone can use it.
Making assumptions about your audience instead of using real data can lead you astray. The solution is micro-targeting and it’s easier than you might think.
The media isn’t the only group trying to profit from native advertising. Many others are positioning themselves at the trough, too.
Brand communities create a destination for consumers within your owned web properties that give you the most control over their experience.