Building great infographics isn’t easy, but that doesn’t mean you’re doomed to a future of stagnant content that no one wants to share or talk about.
Assessing the subject and tone of a campaign prior to promotion can have an effect on whether the resulting earned media is positive or negative.
The email signature is one of the richest—and most frequently overlooked—branding and demand generation tools at a company’s disposal.
Technology is upending the traditional sales funnel, but it’s also spurring product and software innovation for marketers’ betterment, too.
Using big data to unearth individualized insights that provide clues to customers’ cognitive processes, savvy marketers can engage like never before.
With so much research proving the need for visual content, publishers are following the trend—but it’s getting harder to stand out as a result.
Buyer personas are most effective when using them to solve strategy problems rather than just to figure out which age group is most likely to buy.
The new Instant Articles feature gives publishers full content syndication abilities on the world’s largest social network, but who really stands to gain?
Convert job seekers into applicants with owned & shared media tailored for job seekers in the Consideration & Intent stages of the candidate journey.
Whether you’re a contractor, working within an agency or part of an in-house team, there’s a lot that can go wrong in the content creation process.
Is it good advice to encourage consumers to intentionally abandon their online carts and wait for an emailed incentive to come back?
What exactly is brand lift, how can we break it down and which of its components are applicable to your content campaigns?