As CPMs begin taking a back seat to audience demographics, B2B advertisers need to know what publishers can offer other than basic traffic statistics.
Buzz words and trendy topics are vast in the world of digital marketing. Don’t fall victim to these pervasive content marketing echo-chamber myths.
Seizing reader attention is important, but not at the cost of your image. When creating your headlines, stay away from these seven dubious tactics.
Ready to spread your wings & forge your own path? One of these seven ideas could put you on the road to the next great content marketing innovation.
As wearable technology becomes mainstream, companies that adapt to new trends the fastest will beat the competition for audience loyalty early on.
You don’t get a second chance at a first impression. A welcome email is an important opportunity to show a gesture of goodwill and build loyalty.
In 2014, brands began to take notice of Facebook native video. As of November 2014, Facebook native video made up 80 percent of the total interactions on Facebook video posts…
Created with both marketers & publishers in mind, NewsLauncher streamlines the formerly complicated process of securing sponsored content placements.
Don’t over-invest in tools you don’t need, but rather look at what you are doing now and determine where integrating data can supplement your efforts.
Marketing automation’s personalized touch points let you engage audiences at each stage of the buying journey, but you have to be strategic with it.
The consumer is at the core of marketing communication — not the brand, product or company — and that affects your content strategy in a big way.
It’s impossible for humans to collect, analyze & act upon large quantities of data, which is why real-time digital marketing tools are the answer.