There is a lot of confusion that can arise when contrasting growth marketing with digital marketing. When you compare most growth marketing vs marketing, the end goal is typically similar. You want to attract consumers, turn them into paying customers, and then retain them and build your customer base over time. However, the way that a…

In the digital age, marketing terminology is a complex vocabulary in and of itself. There are so many tools, techniques, and platforms that marketers use. It’s hard to keep track of all of the terms and acronyms floating in the marketing ethers at any given moment. Even broad concepts like product marketing, performance marketing, and growth…

Most growth marketing activities focus on structural elements. A growth framework provides a blueprint for all of your marketing. Growth marketing adapts your blueprint to your current marketing needs. Unlike traditional marketing, a growth marketing campaign is a tactical approach that puts theory into action. What about a marketing plan? Let’s break down what a marketing…

The marketing world has gone through an epic evolution in recent decades. Technology has opened up a massive field of new opportunities. From social media to search engines, digital marketing has revolutionized how marketers reach consumers with their messages. While this has had a positive effect in general, it has also caused a lot of…