If you’re new to the marketing industry, you may have heard a few terms that you don’t know, like owned, earned, and paid media. The good news is that these terms are quite straightforward.  We’ll use this article to walk you through these three forms of media by providing definitions and briefly explaining how they…

Developing a successful content marketing strategy means constantly keeping track of crucial performance metrics and tweaking your approach accordingly. But with so many metrics to consider, it’s easy for inexperienced marketers to get completely overwhelmed by all the reports, charts, and numbers available to them.  Let’s break the information down into smaller bits. Below are…

Creating good content that sticks in your readers’ minds as informative and helpful is not easy. Even if you write the single biggest, baddest post on any given topic, without a good marketing strategy, you will still struggle to gain any kind of traction with it. This is why choosing the appropriate distribution channels is…