Does your content light the way, or put out fires? That’s the difference between customer success and customer satisfaction.
A number of businesses focus on strengthening their customer service. Not enough exercise the same focus on customer success. Yes, there is a difference. Customer service is a reactive approach in which you wait until a customer…
Vijayaraj Mukundan
We are all on the constant lookout to increase conversions and grow sales for our online stores. We all In today’s age more and more people are using the internet to shop, so it is essential for any online business, or even those who have a brick and mortar store, but a website as well…
White-hat SEO means Google-approved optimized strategies that focus on organic traffic as opposed to black-hat SEO that focuses on search engines. If your website is optimized for relevancy and organic ranking, it’s considered to be focused on white-hat SEO practices.
If you intend to make a long-term investment on your website, then you should employ white…
There is a strong link between online content marketing and the rise of the Internet, and as we move more and more of lives online, the need for good content is increasing.
Not only has this resulted in content marketing growing as an industry but it has also increased the profitability of the market.
And…
Have your own brand, your own product you sell online? Great! Can people tell by just looking at your website? Does your marketing reflect all you have put into the brand?
Unfortunately, working with direct-to-consumer brands, I see many fall for copying others in their marketing and failing to show the true value of their brand.…
Many people think that the world of dentistry is just about teeth and anything associated with the maintenance of teeth. Well, they couldn’t be more wrong. To even have a dental practice, there are so many aspects involved, and one of those aspects is the practice’s website.
Dentists often times think that simply having a website…
Ecommerce is dominating the way we shop today, in fact, more than 80% of people online have used the web to purchase a variety of goods and services. With around 3.7 billion of us currently using the internet, that’s a pretty huge market to tap into. In the US alone, there are almost 250,000 ecommerce…
If you’re a small business or a massive enterprise, you’re probably always looking for ways to improve communication in the workplace. And that’s precisely what team chat apps were built for. Chat apps are better and quicker than sending emails and they’re easier to maintain than a phone call; simply put, chat apps are a…
Marketing is constantly evolving, and companies need to stay on top of the latest trends to get the results they need and stand out from the crowd. The last decade saw the rise of social media marketing, for example - but new technologies are emerging once again to change the game. Jeff Yapp, Founder &…
While designing a custom digital advertising solution, you need to be sure your web tools are able to effectively address the critical AdTech development challenges — reducing time-to-market, ensuring solution flexibility, and cutting development costs. Ruby on Rails (RoR), an extremely popular full-stack web framework, has capabilities to answer all of them at once.
From our…
Let's take a moment to think about how traditional brick-and-mortar businesses advertise their products and services to their audience. Common mediums include television, newspaper, radio and local public announcements. While these methods are still effective to an extent, they will prove to be of little help when referring to the digital marketplace. This is the…
Whether it is your first time embarking on a business start-up or you have gone through the process before, there is one constant that affects every new business venture - and that is funding. Unless you find yourself in the fortunate position of having a big lump of spare cash lying around (which would beg…