In the past few years “content marketing” has become a buzz word in the digital world. As traditional channels to promote products and services are faltering and consumers are demanding an increasing individualized offering, it has been lauded as the answer to many marketing woes. The days of in-your-face, aggressive and sales orientated marketing are…

Starting a business is hard, but maintaining a business is even harder. However, sometimes one might notice from the very start that failure is imminent and their whole world is about to crumble down. The fear of such a scenario is justified, as the majority of small businesses fail entirely in the very first year.…

Up until the ‘80s and ‘90s, most companies needed to hire receptionists to answer and transfer customer service calls. Receptionists would answer basic questions, take messages, or direct customers to employees who could provide alternate assistance. As the revolution in speech recognition technology unfolded, more and more companies were able to automate many of these…