Video has become the single most important online content format. Predictions say it will account for 80% of global internet traffic by 2019. No marketing professional can escape the statistics. However, there are a huge number of badly made and badly planned videos out there, and in order to make a good video in an…
Tom Hopkins
In 2014, brands began to take notice of Facebook native video. As of November 2014, Facebook native video made up 80 percent of the total interactions on Facebook video posts according to Socialbakers , a social media analytics and publishing company.
Socialbakers analyzed 20,000 Facebook pages to find that for the first time ever, Facebook page…