In 2015, Google rebranded their Webmaster Tools as “Search Console” to cater to a wider audience.  But the purpose of the toolset remains the same — to help website owners, marketers, SEO companies and professionals, and designers monitor their page performance on Google’s search index. Google Search Console has many marketer-friendly features and tools.  Like…

How much time does your team spend on various content activities? These include discovering keywords, finding topics, writing, optimizing headlines, and designing your content strategy. These activities are time-consuming but essential for the success of your content marketing campaigns. Now, imagine a scenario in which you don’t need to carry out most of these activities but just…

It’s no secret that link building is one of the crucial components of every successful SEO strategy. Only if it’s done right, of course. And by that I mean, adhering to Google’s principles and guidelines for quality. This is where guest blogging comes in. And if someone told you that guest blogging was dead, they were…

It’s not about the quality of your product but more about your ability to market your product’s excellent features in a way that will resonate with your audience. Emotion often plays a role in this, as illustrated in a previous Relevance post discussing how emotional connections fuel virality. So, how can you make use of…