Everyone who owns a small business or who works in marketing should know their way around the wild and ever-changing world of search-engine optimization (SEO). Once an afterthought and just a small piece of the sales/advertising puzzle, SEO has come into its own as a separate, important business discipline. Its growth in importance is based…
Sarah Taylor
With so many pieces of content being delivered daily, it's no surprise that brands are doing all they possibly can to stand out in the crowd. One of the ways in which they do that is by implementing a content marketing strategy.
What is content marketing exactly? According to the Content Marketing Institute, it is "a…
B2B, or business-to-business, sales are when a company directly sells products or services to another business rather than to a customer. There are three primary types of B2B sales...
Supply Sales
Wholesales
Service/Software Sales
Supply sales are when a seller provides products that support the operation of a business. These sales encourage the…
A closer look at the content marketing scene clearly reveals that video is the way to boost your digital presence and achieve a better level of engagement. With over 80 percent of all global traffic expected to come from video over the next two years, it is clear that video content is the way ahead.…
Optimizing your landing pages properly can sometimes make a whole difference between a successful eCommerce business and a nice try. A landing page is one of the key strategic touchpoints that works as an entry point for users coming from search engine results pages, social networks, or online ads.
There are two different approaches to landing…
5G, the fifth generation of mobile technology or cellular technology, promises to provide a significantly more connected environment, with ultra-low latency, high performance and speed, efficiency, extended bandwidth, and reliability. For users and businesses alike, the standard has been widely lauded, affecting practically every industry, from healthcare to transportation.
But as onshore and offshore software engineers…
Linking building is a tried and tested practice used over the years to improve the search rank of new and established sites alike.
While there are a bevy of more modern SEO strategies that have evolved since its inception, link building remains as relevant today as it ever was in the past. Here is a quick…
Digital media has become an indispensable part of everyone’s life today. It has also become a critical component of every type of business regardless of the size, type, and industry it operates.
The benefits of building a mobile application for your business are manifold. One of the key benefits is ensuring customer loyalty. An app helps…
Consumers planning to buy mattresses have two options. They can either go to the nearest store famous for selling quality mattresses of the best brands or go shopping online.
The latter option is gaining popularity with a large number of customers as it offers a string of benefits. The most obvious benefit is that they can…
Those in UI Design help companies reach their goals, whether it be creating a product, promoting a business, or attracting more customers. The goal of a user interface that they create is to contribute to a product’s success.
However, in order to create a UI that is truly useful and attractive to users, you need to…
Staying productive in digital marketing can be a challenge, but with the right tools, techniques and psychological hacks at your disposal, you should be in a much better position to maximize your impact.
Here are just 6 tips to try implementing in your own work, each of which targets a different area relevant to this discipline.
1.…
Visual design is an important component of information presentation. It has long been proven that people react better to pictures and videos than boring text. Site owners must not only take this fact into account to attract and retain visitors but also to create a memorable brand. A good website image works better than any…