Instead of enabling content shock, give customers the most important information in succinct, clear & concise abridgements. That’s how to win content shock.
Rodger Johnson
If emerging services lose their effectiveness over time, while the cost of fulfilling those services increases, how can an organization ever be profitable?
The key to content promotion is having a strong hook. It’s important to have different hooks that appeal to various interests when seeking earned media.
Resources are tight in most organizations and executives want what is best for the company they serve, especially when it comes to earned media. “This means an organization will only invest in publicity activities that they know will make a direct contribution to increased revenues,” argue Frazer Likely, David Rockland and Mark Weiner in “Perspectives…
Priming as a public relations concept has been around since the dawn of the profession, perhaps even before we could define and understand it. Before social media—even before the Internet—priming had a profound effect on people and their decisions. With the advent of the Internet and social media, the power of priming has only intensified and become significantly more important to brands.