An engagement-based approach to content promotion will help ensure that the traffic you drive is more focused, more engaged and more likely to convert.
Robb Henshaw
Influence is how someone reacts to one’s status, while expertise is how someone reacts to one’s knowledge. Which one will actually move the needle for you?
Once a foundation of trust is established, the usage of branded and user-generated content becomes more effective.
A recent Nielsen study showed that content from credible journalists was the only type to exhibit a strong lift in all 3 areas of the purchase cycle.