PPC and content marketing are two very effective and very different ways to reach customers online. However, they could be much more compatible than you think. Marketers that treat them as two entirely different strategies could be limiting the long-term success of their campaigns. Neil Patel is one of the few experts that has broken ranks…

I have been a marketer for a long time and noticed that the bar for marketers is being raised every year. You can no longer depend on ad hoc marketing strategies that are put together by a team of professional content marketers. You need to rely on case studies. Over 70% of customers make decisions…