Small businesses face a lot of challenges and marketing on a small budget is one of them. As a small business or solopreneur, you may not have the finances or the revenues to justify a large digital marketing budget like that of a big company, but does that mean you have no hope? Of course not! Any…

Hashtags are the elixir of social media. Research has shown that Instagram and Twitter posts that implement hashtags have engagement levels that are 12.6% higher than posts without hashtags. That’s a huge number. Businesses follow many ways to implement hashtags on social media. Some create their own hashtags, while others search for existing ones. If however,…