Writing well is much easier said than done. Say you’ve spent hours researching and writing a paper or a blog post, only to reread it the next morning and discover it’s a total snore. It’s tempting to just throw in the towel, especially if you don’t consider yourself a word person. But don’t relegate something…
Neema Kapoor
For e-commerce websites, testing is critical to increasing the performance of every aspect of a page. Even the smallest tweak on a button, a form or widget can make a huge impact on conversion rates. Here is a list of potential elements to test on the checkout functionality of your e-commerce website. These aren’t necessarily…
It’s been said that what gets measured gets done, and improved upon. For the Social Media Manager engaging with communities across multiple channels, analytics are critical to proving ROI and honing future campaigns.
Many social network have built in analytics tools, but if you’re looking to include more complex data-points, it may be appropriate to…
Lately Google has seemed a little scary and all-powerful to Internet marketers, especially those who consider themselves organic or inbound marketers. The search engine is often viewed as an emotionless machine that can make or break your rankings with one line of code. I’ve heard it compared to the mafia and, my favorite, the evil…
Sometimes I am simply amazed by the software and technology that is currently available. Many people are aware of tools like Open Site Explorer and Majestic SEO, but not many people know about the technology they are built upon. Today, I will take you on a tour of search technologies that tech-savvy SEOs…
Cost per click (CPC ) is part of a larger internet marketing model called pay per click (PPC ).
PPC is a practice in which advertisements appear on such results pages contextually; the ads served are directly related to the search keywords entered. Advertisers pay for their ad to appear only when the associated…