In his latest post for Relevance, Chad Pollitt predicted that Blockchain would have a significant impact on paid media going into 2018 and by the way the cryptocurrency associated system is developing, it looks like his predictions might come to fruition. The marketing industry is developing fast and blockchain has the potential to be a…
Neema Kapoor
Every year around this time I take a step back and to ponder some digital marking predictions for our field for the coming year. Some come to be, others are a few years early, and then there’s predictions I’m still waiting to come true years later. You can’t win them all, unfortunately. That said, the…
Introduction:
Christoph Trappe is a career storyteller whose keynote speeches, digital initiatives, and content marketing strategies have been recognized globally. From working as a journalist, change agent, author, and content marketing executive, Mr. Trappe has earned his status as an industry thought leader. Currently, Mr. Trappe serves as the Vice President of Content Marketing Strategy at…
Content marketing is nothing without a content marketing strategy. Content marketing strategies are critical to have in hand before you commit to a social media platform, engage in email marketing, develop interactive content, hire marketers, or even just conduct a brainstorming session for content ideas.
You can have the most interesting, thought-provoking piece of interactive content…
You’ve spent all that time crafting the perfect piece of content, but now what? The best content is useless if it isn’t seen by the right people.
Content marketing is key when it comes to driving traffic and generating leads for your business, but distributing that content can be a challenge. Unless your audience is…
I'm 123 days late writing this post. I should have done it months, in fact, maybe years ago. I know I read the book when I was 8.
But as the head of a rather successful digital marketing business for the past 10 years in which I wrote and edited several hundred business proposals, articles, tweets,…
If you’re big into email marketing, you probably already know about Dynamic Content. But for those who haven’t discovered it as yet, it’s an email marketing tool you can use to put different copy points in your email campaigns, specifically targeting different targets based on what you know about them. Examples? Sending gender specific emails…
Developing effective, on-going, successful content strategy isn’t as difficult as it sounds -- if you do it in the right way! It’s going to take some focus on essential elements for content strategy, research, and a clear vision as to what you hope to accomplish – new customers, enhanced corporate reputation, and introduction of new…
Content marketing was all the rage last year and will continue to be for the foreseeable future. Adoption rates have skyrocketed among brands around the world. Every minute of every day, 100,000 tweets are shared, 571 new websites are created and over 347 blog posts get published.
Content is published every day, but even the best content needs an effective distribution strategy. The key to a great distribution strategy is the right distribution medium. The legendary philosopher and professor Marshall McLuhan said it best with his famous adage, “the medium is the message.”
If you’re like most people, you want to listen to the best music, stay current on hot news and prevailing opinions, forego the things that have fallen out of favor, embrace the right causes, wear the right shoes and so forth. Symbols of social status and what’s emerged as personal branding are central themes in…
Depending on when and where you encounter different kinds of information, you probably make certain assumptions about its intent and validity. When evaluating advice on how to take care of a pimple or sunspots, for instance, you probably trust your dermatologist’s advice more than claims made in paid advertisements for skincare products. But seeing the…