Neema Kapoor

With more than 20 years experience across marketing channels both as client and a vendor, I help organizations leverage digital marketing and content strategy to build sustainable interest in their brand and services.

66 articles published

A 3 Step Method to Create a Killer Content Strategy

Content StrategyMay 7, 201810Views 0Likes 0Comments

STRATEGY is the single most misused word that I have ever come across. Seriously, a five cent lemonade stand run by a cute 10 year old in a busy park can be as strategically located, priced, and executed as a great smart phone campaign. No goal is too big or small as long as there…

Isn’t All Marketing Communication Actually Content Marketing?

RelevanceApril 30, 20189Views 0Likes 0Comments

Frankly, after all is said and done, ANYTHING that entertains or informs, be it a stand up performance, a funny joke, a cool logo, Taylor Swift’s new video, or the manual to your new iPhone is content and therefore potentially Content marketing. I use the word POTENTIALLY as I find TWO parameters especially helpful in…

Top of the Polls for the Third Consecutive Year

Growth MarketingMarch 23, 201810Views 0Likes 0Comments

Content Marketing tops the polls for the third consecutive year as the marketing activity likely to make the biggest commercial impact in 2018. Refer the polls results below courtesy smartinsights.com I think the biggest reason for this is that Content Marketing has successfully managed to align and integrate what were clearly an impossibly large number of choices…

Ceralytics, Content Intelligence, and Data Trends and Tips: A Conversation with Brandon Andersen

MiscellaneousFebruary 22, 20186Views 0Likes 0Comments

Introduction: For over a decade, Brandon Andersen has been at the forefront of the content intelligence and data trends movement. As the CEO, Founder, and Chief Strategist of Ceralytics, a content intelligence platform, Brandon has dedicated his career to helping businesses better connect with their audiences. At Ceralytics, Brandon helps clients identify and evaluate the needs…

Is SEO Still Giving You Positive ROI?

SEOFebruary 19, 20189Views 0Likes 0Comments

Google Search still drives 51% of the internet traffic but does that necessarily make SEO the sharpest arrow in your quiver? Over the past few years both SEO and Content Marketing have become ‘must-have tools’. It is seen as the proverbial gift that keeps on giving. To the brand, to its marketing executive, and of course…

SiteTuners, Neuromarketing, and Conversion Trends: An interview with Tim Ash

MiscellaneousFebruary 14, 20188Views 0Likes 0Comments

Renowned keynote speaker Tim Ash is a conversion rate optimization (CRO) and digital marketing pioneer. His expertise lies in his ability to deliver expert insights to conference attendees all over the globe and to help major US and international brands develop successful web optimization initiatives. Tim Ash is the CEO of SiteTuners, a strategic conversion rate…

SEO is What WE Think That GOOGLE Thinks That the End Customer Wants

SEOJanuary 23, 201812Views 0Likes 0Comments

CONTENT MARKETING is what WE think the end customer wants. There are so many facets to consider in SEO best practices and Google's algorithm. The truth is that any channel or medium will have larger goals outside the brands that it features. For the most part, these are aligned to enable a given business model, but…

The Future of Vertical Storytelling: An Interview with Curt Doty

MiscellaneousJanuary 5, 20186Views 0Likes 0Comments

Introduction: Curt Doty, CEO of Vertuoso, is an award-winning Strategist, Storyteller and Creative, who brings leadership experience across the entertainment, marketing and branding worlds. His pioneering spirit has led him into innovative UI and creative technology experiences focused on multi-platform storytelling and interactive content. His expertise lies in marketing and branding with a focus…

Content Marketing, Storytelling, and How to Find Everyday Inspiration: An Interview with Ann Handley

Content StrategyDecember 19, 201711Views 0Likes 0Comments

Introduction: Ann Handley is a Wall Street Journal best-selling author, keynote speaker, and the world’s first Chief Content Officer. Ann speaks and writes about how you can rethink the way your business markets. Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers,…

Content Marketing Trends, Tips, and Tricks From the Man Behind Marketing Insider Group: An Interview with Michael Brenner

Content Strategy, MiscellaneousDecember 11, 20179Views 0Likes 0Comments

Introduction: Michael Brenner is truly a force to be reckoned with. He is a globally recognized content marketing strategist, author, and keynote speaker. He is the CEO of Marketing Insider Group, the bestselling author of “The Content Formula,” and his work has been featured by The Economist, The Guardian, and Entrepreneur Magazine. He is the…

Joe Pulizzi On The Orange Effect Foundation, CMI Goals, and Telling Stories That Matter

Content Strategy, MiscellaneousDecember 8, 201711Views 0Likes 0Comments

Introduction: Joe Pulizzi is truly a content marketing tour de force. He is the founder of The Content Marketing Institute, the world’s most popular content marketing educational resource, a best-selling author, a keynote speaker, podcaster, entrepreneur, and well that just barely scratches the surface. His company, the Content Marketing Institute is responsible for producing Content…

Interview with Andrew Davis: A Full Recap

MiscellaneousDecember 4, 20178Views 0Likes 0Comments

Introduction: Andrew Davis is a bestselling author, filmmaker, and internationally acclaimed keynote speaker. Before building and selling a thriving digital marketing agency, Andrew Davis got his start in the Television industry. He has produced for NBC’s Today Show, worked for The Muppets in New York, and wrote for the late great Charles Kuralt. He's appeared…