One of the biggest opportunities that CMW provided was the chance to just walk over and lob words with the brightest and shiniest stars in the content marketing universe. We are happy to share that we were able to interview Peter Loibl, President and Chief Strategy officer of Concured, the award winning AI-powered Content Marketing…
Neema Kapoor
If you are into digital marketing, there is no way you can keep pace with the cutthroat competition if you are not armed with the best technologies. And when it comes to technology, marketing automation tools lead others by a long distance.
Marketing automation tool was not a dominant component of digital marketing until recently. The…
Best-selling authors Jay Baer and Daniel Lemin have created a definitive and practical guide that provides a new approach to achieving customer conversations in their latest book Talk Triggers.
According to the book, 19 percent of all purchases happen through word of mouth and can influence 90 per cent of buying decisions. Despite the importance of…
Are you happy with the performance of your website? Do you feel that it is providing high value for your business? Are you unable to make a judgment on whether the performance of your website is meeting the benchmark standards or needs some tweaking so that it does not end up merely taking up digital…
Before we go to that famed list, let us revisit the term automation. In simple terms, automation means finding a way of simplifying a task that needs repetition - which can not only save time and effort but also make the whole process less stressful.So what does marketing automation imply? Marketing is the process of…
Introduction
To be honest, I was a little late to the content marketing party.
Six years late to be exact.
And even as I grappled with the fundamentals, I remember having a moment of insane clarity when I came across “Why Content Marketing Is Not A Sustainable Strategy” written by (who I now know to be) the…
Are you influenced by social media posts? Is it likely that you have changed your mind over something you deeply believed in because some SM feeds suggested otherwise?
New social media survey data seems to suggest that we are being subtly or subconsciously influenced to change out set views on specific subjects by social media content.
A…
Are strategy and documented planning cornerstones of business success?
Or is it smarter to have an action first philosophy which allows you to learn from your mistakes faster?
Hmmm.
SOOOO MUCH has been written about the importance of business plans and setting measurable goals. We also have never before access to user data, ready to use templates and…
Given enough words, most of us can either hang or redeem ourselves quite admirably.
But rare is the ability to distill insights into a visual context.
And outline them in a single frame.
I didn't have time to write a short letter.
So I wrote a long one instead.
- Mark Twain.
These words come to mind as…
We live in an age of content overload. As wisely pointed out by Mark Schaefer with his use of the word ‘ content shock’ in his seminal post “Why content marketing is not a sustainable strategy”, we have access to way more content that our human capacity to consume it.
And that doesn't really sound very…
While it is yet to be seen whether the ruling holds or in what form and where it will finally unfold, the pro and con debate brings up interesting questions as regards “Internet Equality”, a word used almost synonymously with “Net neutrality” today and the increasing influence of corporate cash in influencing public policy. 3…
See What the Video Craze Is All About at VMW 2018
Content marketing is constantly evolving but video has accelerated that evolution in incredible ways. Thousands of content creators have adopted the trendy and timeless medium this year to connect with their audiences in new and creative ways.
[bctt tweet="Got your passes to Video Marketing World?…