Neema Kapoor

With more than 20 years experience across marketing channels both as client and a vendor, I help organizations leverage digital marketing and content strategy to build sustainable interest in their brand and services.

66 articles published

Get A Ringside View To Competitive Strategies With Your Semrush Marketing Toolkit

SEOJuly 26, 201911Views 0Likes 0Comments

As I shared in Why a free SEO tool junkie finally joined the paid club, we survived for years without a paid membership to any tool, but finally bought the SEMrush membership after landing a very prestigious client who needed what I can only describe as a 360 degree view of the marketing ecosystem. We were…

15 Must-See Content Marketing World 2019 Sessions

MiscellaneousJuly 5, 20194Views 0Likes 0Comments

Content Marketing World 2019 is nearly here and the excitement levels among content marketers and everyone associated with content marketing and management is going skywards. The event is choc-a-bloc with sessions which often leaves participants in a dilemma as to which one to choose. We have tried to make things easier for you so that…

How to Write a Press Release in 7 Easy Steps

RelevanceApril 19, 201910Views 0Likes 0Comments

It won’t help your cause if you write a press release just because you want to submit one. Ask yourself if you have something interesting to share with your readers. Is the release newsworthy and attention-grabbing? Once you have these aspects covered, the other important thing is to create a compelling and reader-friendly news release.…

10 Best Email Marketing Services & Software For Marketers

RelevanceApril 16, 201912Views 0Likes 0Comments

Businesses need email marketing software so that they can plan and manage their marketing campaigns better. These services are beneficial as they have features like email builders, email scheduling, and automation tools that let you streamline operations. Besides, they can also offer reports and useful analytics to marketers so that the latter can tweak their…

How BrightInfo Can Enhance Your Relevancy

Content Strategy, RelevanceJanuary 22, 20196Views 0Likes 0Comments

Imagine having the most relevant content on your website for each visitor being considered and offered in real time. That is relevancy on a whole new level. It is the type of relevancy promised by BrightInfo, which has been getting more and more attention as of late. Imagine an increase of 230% in your leads. Regardless of…

Ian Cleary on Content Marketing, Social Media, Marketing Technology and More

Content Strategy, MiscellaneousDecember 27, 20186Views 0Likes 0Comments

Ian Cleary is a leading digital and content marketing expert, credited with having helped many organizations make the best use of advanced marketing technologies and tools to achieve their goals in the quickest possible time. The founder of RazorSocial, a reputable provider of digital and social marketing services, Ian has unrivaled experience in providing high…

Exclusive – A Conversation with Liz Mckenzie

Miscellaneous, PRNovember 15, 20184Views 0Likes 0Comments

Liz Mckenzie, the head of PR and Communications at Canva, Sydney is an expert storyteller with a knack for turning out boring jargons and speeches associated with the corporate world into something interesting and exciting. That’s why her speeches always have an eager and enthusiastic audience. Liz is forever looking at ways to make her…

Advertising Is a Tax Paid By Unremarkable Businesses

MiscellaneousNovember 14, 20186Views 0Likes 0Comments

. Nobody says, “Let me tell you about this perfectly adequate experience I had last night.”. Whether they talking about business and advertising or cookies and cake. People don’t talk about good; they talk about different. That difference - the thing of yours that people remember and share - is your talk trigger. After all, same…

“The Function of Marketing has Shifted” In Conversation with Randy Wootton, CEO of Percolate

MiscellaneousNovember 5, 20186Views 0Likes 0Comments

One of the most sought after speakers and influencers in Martech, Mr. Randy Wootton was earlier the CEO at predictive marketing platform Rocket Fuel, where he was instrumental in re-positioning the company as an AI-driven SaaS platform before it was sold it to Sizmek. Before that, Mr. Wootton held senior positions at companies including Microsoft…

Winning the Content Marketing Race: An Interview with Andy Crestodina

Growth MarketingOctober 29, 20189Views 0Likes 0Comments

INTRODUCTION: Andy Crestodina is a globally recognized content marketing expert, author, entrepreneur, and adjunct professor. He is the co-founder and Strategic Director of Orbit Media, an award winning 38-person web design company in Chicago. Over the past 16 years, Andy has provided web strategy and advice to more than a thousand businesses. As a top-rated speaker…

Content Matters – An Exclusive Conversation with Amber Erickson Gabbey

Content StrategyOctober 29, 20185Views 0Likes 0Comments

Amber Erickson Gabbey is a content marketer, strategist, and a master storyteller as well, with a knack for providing high-value information specific to the needs of the audience being addressed. Amber is also extremely effective in areas such as project management, campaign development, and strategic thinking. As the sole editor and writer for Epsilon, she was…

Know Your Goals Before You Create A Content Marketing Strategy

Content StrategyOctober 26, 20187Views 0Likes 0Comments

Bethany Chambers, director of audience engagement at North Coast Media, is an expert in editorial, marketing, and the media business. She learned the ropes of new product development, creating content strategy and building strong client relationships quickly. Chambers has also worked as a reporter and has covered a diverse range of subjects including telecom, health care,…