The golden age of copywriting may very well have occurred in the 1960’s, when scotch-fueled, skinny-tied mad men labored for hours over a typewriter in order to craft the perfect five-word slogan. At the dawn of the online era, copywriting’s persuasive and artful virtues were cast aside in favor of keyword stuffing and web scraping,…
Neema Kapoor
We understand how daunting it can be to find the best influencers for your brand. That’s why we have created this list of top 100 digital marketing influencers to follow. You can check out our top marketing publications list for other influential people in marketing. However, this is a pretty detailed list of the best…
“When words become unclear, I shall focus with photographs. When images become inadequate, I shall be content with silence.” - Ansel Adams
The importance of images in creating quality and engaging content cannot be disputed or discounted. However, it is imperative that the quality of the pictures you use is in sync with the value of…
Why do you need a content strategy?
For many, visualizing and executing the logical steps of any operation comes intuitively. They know from experience that the bread will take 2 minutes and 23 seconds to toast while the omelet will take 3 minutes to make. They also know that they will need to holler out…
Technology is impacting jobs in virtually every industry. This article discusses these trends as well as skills you'll need as a marketing professional in 2022 and beyond.
While the video “Humans need not apply” really brings home the impact of technology on economy and employment, there has been a lot of debate around it. Academicians…
At this stage of the game, companies understands the value of investing in organic traffic to their web assets. Unfortunately while a non negotiable strategy, SEO continues to be one of the most misunderstood marketing channels in the business and therefore routinely outsourced without a clear understanding of the WHY
In this article let's examine the…
The words Digital Transformation, Digital Strategy and Digital Marketing are often used interchangeably and even confused with one another given that they all seek to leverage the advancements in digital technology.
And while there are clear differences and similarities between each, the lines are often blurred, complicated by interpretations.
Let’s examine these further.
WHAT WE ALL AGREE ON
All…
A recent research has revealed that nearly 30% of pages that have been created have duplicate content.
It is frustrating news indeed for those producing original content.
Here is a familiar scenario.
You work relentlessly to create outstanding content after a great deal of research - only to learn someone was waiting for it to get traction so…
In today’s era of digital marketing, it unimaginable that you can run a campaign without social media playing a key role in the promotion of your brand online. Social media marketing can help drive tens of thousands of visitors to your website if you leverage this medium smartly.
When done right, social media marketing can take…
Looking at Martech guru Scott Brinker’s Marketing Technology Landscape Supergraphic below, you’ll quickly realize that marketers in 2019 have never before been wooed and courted with such an exhaustive suite of marketing solutions and technologies… 7040 and counting!
The Martech Landscape is spread out over 6 categories (Ads& Promotions, Content & Experience, Social & Relationships, Commerce…
G lobally recognized content marketing strategist, author, and keynote speaker , Michael Brenner will be speaking on " Content Marketing 101: Setting and Documenting Your Strategy and Building Your Team" at CMW 2019. We caught up with him to understand what we can expect from the session as well as get some fresh insights on the…
While the term “keyword research” has been made popular by the SEO community, identifying and building a keyword-based content strategy is imperative across all digital marketing & communication. To explain this, let’s take a look at what does the word “keywords” really mean and why researching them should be so important to anybody with a…