Fact #1: Capturing leads is difficult.
Fact #2: Capturing qualified, in-market leads is even more difficult.
Although it heavily depends on what industry your business resides, it’s safe to say that most businesses invest in some kind of lead capture — newsletter sign-ups, static forms, contests, etc. Heck, you know as well as I do how beneficial…

Lead generation is often a top priority for marketers at organizations, big and small. And regardless of organization size, capturing leads is getting more and more challenging by the day. Marketers are constantly coming up with new and creative ways to get more customers into their pipeline.
Over the last year or so, marketers have began…