The content promotion strategy decision tree stemmed from clients, marketers & industry influencers asking the same question: How do I promote my content?

Crafting the perfect pitch is a fundamental skill for PR professionals. Create a message, tailor it to your audience, and include a call-to-action. Whether your audience is made up of journalists, website owners or fellow PR professionals, they receive dozens of email pitches a day. To make your pitch stand out, take a page from…