Misty Larkins

What is Growth Marketing?

Growth MarketingAugust 25, 202210Views 0Likes 0Comments

Growth marketing may be a trendy topic, but what does it really mean? The obvious element here is the emphasis on growth. (It’s in the name, after all.) What does growth-focused marketing look like, though? Just to clear one thing up, it isn’t a glamorous way to refer to normal promotional marketing. Growth marketing is…

How To Drive Results Through A Thought Leadership Strategy

Content Strategy, Growth Marketing, PR, SEOAugust 19, 20226Views 0Likes 0Comments

In a world where traditional marketing can feel gimmicky and forced, authenticity is key. By now you’ve likely heard of thought leadership, you may have even been tasked with creating a strategy, but what is it? Thought leadership is about educating your audience, focusing on their needs, and establishing yourself as a reliable source of…

Creating A Digital PR Strategy That Actually Works

PRJune 19, 20228Views 0Likes 0Comments

It’s common for companies to recognize the importance of having a strong digital PR strategy. Yet, it’s also common for organizations to find themselves with big investments that yield very few results. It can also be confusing, frustrating, and hard to know who you trust. Having an effective strategy is important, though. In a digital world,…

Guide to Relevance Marketing

Growth MarketingApril 29, 20224Views 0Likes 0Comments

The Guide to Relevance Marketing Marketing strategies and customer buying behaviors tend to shift and change over time, ushering in new “eras of marketing” and creating a business landscape that pushes companies to adapt to stay relevant. Based on customer behavior within the last decade, this period of time beginning in 2010 can be termed…

7 Benefits of Growth Marketing For Your Company

Growth MarketingApril 27, 202210Views 0Likes 0Comments

You know you need to market your company. And, unfortunately, we all know the days of submitting an ad to the Yellow Pages and calling it good are long gone. Now, it seems, if you're not constantly creating quality content online and distributing it via social media, your business will struggle to succeed. However, you…

5 Types of Content to Help Boost Your Brand Credibility

Content Strategy, Growth MarketingApril 6, 202210Views 0Likes 0Comments

Your brand’s reputation and credibility is an important part of how you are received by key audiences. A brand that is credible will have better relationships with consumers and a strong loyal customer base . Credibility can also help you overcome a crisis faster and gain important word-of-mouth recommendations. Overall, brands that are considered…

What Is Rankable Content for SEO and How to Create It

Growth Marketing, SEOApril 4, 202210Views 0Likes 0Comments

Even if your business is small, chances are you have some big competition. And in the digital age , you and your competitors are both vying for visibility, traffic, credibility, and authority online. When you want your business to stand out from your competitors, creating rankable content for SEO that positions you…

How to Align Your Sponsored and Native Content Campaigns

Content Strategy, Growth Marketing, RelevanceFebruary 24, 20219Views 0Likes 0Comments

Sponsored content and native content campaigns have many similarities, which can make it easy to lump the two together. However, there are some key differences between the two strategies that content creators must take into account. To get both types of content to align, you need to recognize how they are different and how that…

6 Key Roles for Your Sponsored Content Team

Content StrategyFebruary 3, 20219Views 0Likes 0Comments

Sponsored content can be a valuable addition to any marketing strategy, but only when implemented correctly. To launch any successful sponsored content campaign, you’ll first need to assemble the right people for your sponsored content team. Whenever you are paying for a placement, you’ll want to take extra care that every aspect of…

What the Best Sponsored Content Has in Common

Content Strategy, Growth MarketingDecember 22, 20206Views 0Likes 0Comments

Sponsored content is a well-established way to get the word about your brand out into the world at large. Not all sponsored content, however, is created equal. Just as the best sponsored content can lift your brand, a poorly-executed one can cut it down. Luckily, there are plenty of examples of great sponsored content you can…

What Is Sponsored Content and Why Does It Work?

Content Strategy, RelevanceDecember 17, 20209Views 0Likes 0Comments

Turn on the television or your car radio and wait for the next commercial (it won’t take long). Take note of phrases that signal sponsored content like, “Presented by…” or “Made possible by…”. Businesses develop media called sponsored content for a publisher or network to distribute to a wider audience than they can reach organically. While…

How to Tell Relevant Social Media Influencers From Imposters

RelevanceDecember 9, 20209Views 0Likes 0Comments

Influencer marketing has become an effective way to sell products to relevant demographics. Influencers flood social media with personalized content detailing their lives and interests. By connecting with like-minded individuals, social media influencers humanize the brands they represent. The question is, how can you tell real influencers from imposters? The key is to look for…

What is Growth Marketing?

How To Drive Results Through A Thought Leadership Strategy

Creating A Digital PR Strategy That Actually Works

Guide to Relevance Marketing

7 Benefits of Growth Marketing For Your Company

5 Types of Content to Help Boost Your Brand Credibility

What Is Rankable Content for SEO and How to Create It

How to Align Your Sponsored and Native Content Campaigns

6 Key Roles for Your Sponsored Content Team

What the Best Sponsored Content Has in Common

What Is Sponsored Content and Why Does It Work?

How to Tell Relevant Social Media Influencers From Imposters

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