A content marketing strategy is an important part of growing your business. High quality content increases your authority and demonstrates to consumers and industry leaders alike that you know your stuff. It can also boost your visibility and brand awareness through good search engine optimization practices. Investing in a content marketing strategy may be a good…

It might get you excited, and it might make you break out in a cold sweat. One way or another, everyone is processing the fact that AI is the future. With AI tools popping up everywhere, the stream of new resources that lean on artificial intelligence can be intimidating — especially if you’re thinking about…

There are many different specialties and niches within the marketing industry. Marketing professionals focus on email marketing, social media, inbound marketing, SEO — the list goes on. In addition, there are some marketers who work on asset creation. Others specialize in high-level things, like marketing tactics, revenue growth and acquisition, and growth strategy. When an individual focuses…

Strategies, tactics, techniques, frameworks, campaigns …there are a lot of different words to describe what marketers do. In growth marketing, many of these terms overlap, but each one is distinctly different from the rest. A growth marketing technique, for instance, refers to the specific way traditional marketing executes something like SEO. A growth marketing strategy applies…

Marketing is an interesting part of a successful business. It isn’t the business itself, nor is it a product. Marketing is the act of promoting a brand and its offerings to the right consumers to generate revenue. When it comes to growth marketing, in particular, this promotes a brand by using data and analytics to focus…

There are many different forms of marketing. Some of these are results-based, such as performance marketing. Others focus on specific marketing channels, as is the case with digital marketing. One common point of confusion comes from comparing product marketing and growth marketing. Let’s consider each of these unique forms of marketing and then compare and contrast…

Strategies are a critical part of the business process. In marketing, they provide an overall view of your plan to reach consumers and turn them into customers. Strategies are long-term plans that help you stay focused and make decisions when it comes to various marketing campaigns, techniques, and tactics. But they aren’t permanent. Good marketing strategies…

The marketing world can feel like a convoluted and complicated place. It has many niches and can take on many different forms. This has led to a lot of confusion when it comes to modern marketing terms. What’s the difference between product marketing and growth marketing? What about digital marketing vs traditional marketing? Content marketing and…