Misty Larkins

How Do You Set KPIs for Content Marketing?

Content StrategyDecember 18, 20236Views 0Likes 0Comments

KPI stands for “key performance indicator.” These are more than generic goals you aim for as a business. They are specific, targeted objectives with quantifiable value. Good KPIs are clearly associated with metrics that allow you to understand if and when you hit them. “Growing revenue by 6%” is a business goal. “Increasing sales conversions…

What Is a Content Plan For 2024?

Content StrategyDecember 18, 20238Views 0Likes 0Comments

A content plan (or content marketing plan) is the way you plan on creating digital marketing assets for a larger content strategy and framework. It takes the wider concepts of your content plan and focuses them on specific tactics and actions you can take to turn concepts into reality. Every content plan is different. It…

How to Create Content That Converts

Content StrategyDecember 18, 20234Views 0Likes 0Comments

A good content marketing strategy has a lot of moving parts. Marketers use these strategies to bring together various forms of content and use them to help reach marketing KPIs as well as larger growth marketing goals . SEO and content marketing can answer a variety of digital marketing needs. These span the gamut…

Trying to solve the growth marketing puzzle? You're not alone! Many companies are unintentionally neglecting growth marketing as a key piece.

What Are The Four Main Purposes of Content Marketing?

Content StrategyDecember 18, 20236Views 0Likes 0Comments

A content marketing strategy is a popular promotional tool. When marketers create content marketing strategies, they always include some form of content creation in the mix. But what is the purpose of content? Why is it such a critical staple of content strategy? What are common content marketing objectives, and how do they…

What Is a Content Marketing Framework?

Content StrategyDecember 18, 20234Views 0Likes 0Comments

Content marketing strategies function as the roadmap for your content creation. They guide all of your content along the right path toward the same goals. At least, that’s what a good content strategy is supposed to do. However, it’s difficult for the higher vision of a content strategy to translate into the details of…

How to Create Content Pillars

Content StrategyDecember 18, 20235Views 0Likes 0Comments

Pillar content is a classic form of content strategy. It centralizes and unifies a brand’s content creation, ensuring that everything is working toward the same marketing goals and reaching your target audience. While pillars have been around for a while, they remain an important part of a good strategy. Let’s dig into why that’s…

What Are Content Marketing Objectives?

Content StrategyDecember 15, 202310Views 0Likes 0Comments

Content marketing is a popular activity. But simply adding content creation to your marketing strategy doesn’t work. Creating one-off pieces of content can’t help you effectively meet customer needs or rank in SERPs. You need a content marketing strategy to guide you, and you want to build that strategy on content marketing objectives that…

How SEO and Content Marketing Work Together To Grow Your Business

Content StrategyDecember 15, 20237Views 0Likes 0Comments

Search engine optimization and content marketing are two oft-referenced aspects of a larger growth marketing strategy. But are they referring to the same thing? Are they both part of a similar activity? How are SEO and content strategy related? Let’s compare and contrast these essential elements of successful brand growth and look at ways to…

Understanding the Content Marketing Process

Content StrategyDecember 15, 20236Views 0Likes 0Comments

Content is clearly an important part of modern marketing. As we wrap up the first quarter of the 21st century, though, the issue that marketers face isn’t about creating content. That’s the easy part. It’s also part of the problem. If anything, the fact that content is so easy to produce is precisely why there…

What is Public Relations, and Why Is It Important?

PRDecember 8, 20236Views 0Likes 0Comments

Brand awareness is a critical part of building a brand. It helps consumers recognize your company and trust you as a valid source of solutions. One of the best ways to build brand awareness is through a solid PR campaign. PR or “public relations” is a common term that marketers use in the course of…

How Digital PR and SEO Work Together To Maximize Your Growth Marketing Goals

Growth MarketingDecember 1, 20239Views 0Likes 0Comments

Growth marketing is an overarching approach to promoting a business that focuses on three key areas: authority, credibility, and visibility. To accomplish all three of these things at the same time, a growth marketer incorporates multiple tools and tactics, such as social media, email, and content marketing. Two growth marketing tactics that…

ROI of SEO: How to Measure It and Why It’s Important

SEONovember 20, 202315Views 0Likes 0Comments

SEO is a powerful marketing tool. Optimizing your content for search engines may be a concept that is always evolving, but it remains a critical part of digital marketing success all the same. An effective SEO strategy can reinforce your online visibility and increase your organic traffic. It can amp up your conversion…

How Do You Set KPIs for Content Marketing?

What Is a Content Plan For 2024?

How to Create Content That Converts

What Are The Four Main Purposes of Content Marketing?

What Is a Content Marketing Framework?

How to Create Content Pillars

What Are Content Marketing Objectives?

How SEO and Content Marketing Work Together To Grow Your Business

Understanding the Content Marketing Process

What is Public Relations, and Why Is It Important?

How Digital PR and SEO Work Together To Maximize Your Growth Marketing Goals

ROI of SEO: How to Measure It and Why It’s Important

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